Type 2 – Corporate sites and services
When creating a corporate resource, one goal is pursued – the promotion of goods or services.
Depending on what the purpose of your site is, the background color should be different.
If you want to create a memorable image of the company, use different shades of the prevailing color or brand color for the background.
This is because color directly affects brand recognition (remember the example of Coca-Cola?) When you use different shades of color for your brand as a background, you enhance it and make it more memorable for customers. Continue reading
If I ask you to think about Coca-Cola, what will come to mind first? Most likely, a red Coca-Cola logo will pop up in your imagination:
It is quite difficult to think about this drink, and not associate it with red. Red is so strongly associated with the brand that it is as important as the famous drink itself.
Red in the color scheme carries two important messages:
Bright red labels stand out against the rest on soda-pop shelves.
Each color evokes certain emotions. When we see red, we have a subconscious level of a feeling of excitement, love and passion. It is these feelings that Coca-Cola wants to evoke with its drinks: Continue reading
The choice of color scheme for the site should not be carried out randomly. Particular attention should be paid to finding colors that match the niche, culture, branding and ideas of the business or person the site represents.
No matter what you do, you don’t need to end up with something like this:
It is clear that anyone who visits such a site will feel even more depressed simply by looking at this design.
Even if your projects are not so terrible, you still need to evaluate the entire project as a whole to see the mistakes that could be made when choosing a color.
For example, did you know that color has a strong effect on human emotions? Continue reading