Type 2 – Corporate sites and services
When creating a corporate resource, one goal is pursued – the promotion of goods or services.
Depending on what the purpose of your site is, the background color should be different.
If you want to create a memorable image of the company, use different shades of the prevailing color or brand color for the background.
This is because color directly affects brand recognition (remember the example of Coca-Cola?) When you use different shades of color for your brand as a background, you enhance it and make it more memorable for customers. Continue reading
Now we’ll create another section of the site’s layout, in which more products will be presented, and call it “Popular”. People are always looking for popular products that others have used.
Duplicate the layer (CTRL + J) and change the title, description and products of the “Trending” section. Create additional copies of the product layers and make a 3 by 2 lattice from popular products:
After creating most of the elements of visual impact, it’s time to gather information about visitors in case they are not ready to buy something right now. So that you can offer them something later. Continue reading
5) Dropbox (Business)
This is a striking example of providing site support for different audiences. It differs from the main page, which was originally created for the consumer (see above). Business users require more information, as well as additional confirmation that Dropbox (Business) is a safe and scalable solution for companies (Dropbox solves the perception problem directly on its home page);
Dropbox continues to use simple design and branding. It includes only what’s important: a large image with ad support and a “Try a free 30-day trial version” button that calls for action.
6) Whitehouse.gov Continue reading