Now we’ll create another section of the site’s layout, in which more products will be presented, and call it “Popular”. People are always looking for popular products that others have used.
Duplicate the layer (CTRL + J) and change the title, description and products of the “Trending” section. Create additional copies of the product layers and make a 3 by 2 lattice from popular products:
After creating most of the elements of visual impact, it’s time to gather information about visitors in case they are not ready to buy something right now. So that you can offer them something later. Continue reading
10. Great backgrounds
Large photographs and videos in the background became a trend for e-commerce sites in 2015. This helps brands to tell their story, and also allows you to draw attention to a specific product or service:
It is best to create a personalized background for each unique client in accordance with his preferences.
9. Sell images, not text
Currently, most people are overloaded with information from various sources. Now customers have begun to pay more attention to photographs, as they do not have time to read. Thus, the first reaction of the client and his emotions while viewing a commercial site are the main signal to make a purchase. This is especially important when designing an online store for the fashion and souvenir industry. Continue reading
5) Dropbox (Business)
This is a striking example of providing site support for different audiences. It differs from the main page, which was originally created for the consumer (see above). Business users require more information, as well as additional confirmation that Dropbox (Business) is a safe and scalable solution for companies (Dropbox solves the perception problem directly on its home page);
Dropbox continues to use simple design and branding. It includes only what’s important: a large image with ad support and a “Try a free 30-day trial version” button that calls for action.
6) Whitehouse.gov Continue reading