Type 2 – Corporate sites and services
When creating a corporate resource, one goal is pursued – the promotion of goods or services.
Depending on what the purpose of your site is, the background color should be different.
If you want to create a memorable image of the company, use different shades of the prevailing color or brand color for the background.
This is because color directly affects brand recognition (remember the example of Coca-Cola?) When you use different shades of color for your brand as a background, you enhance it and make it more memorable for customers. Continue reading
Step 2. In the upper left side you will see a rectangle with the following color schemes:
Choose a color scheme
Experiment with different color schemes to see which one is right for you. All colors offered by the program are well combined with each other. Continue reading
What do you need
To follow my actions, you will need some resources:
Photos from Unsplash;
Photos from StockSnap.io;
Font Source Sans Pro;
Font Source Serif Pro.
Definition of business goals
First you need to determine what the business goals of this work are. Start with the following questions:
What do we sell?
Who may be interested in purchasing our products?
Why should potential customers buy this from us? Continue reading