apply the changes
Who is your site primarily targeted at, men or women? Or maybe on those and others?
Bright and muted color schemes for the site
Men prefer bright colors, and women are muffled.
The experiment showed that, in general, men and women react equally to light and dark shades. But it turned out that women are more inclined to muted shades, and men – to bright ones.
As a rule, men like achromatic colors more than women. Achromatic colors are white, black and all shades of gray.
Light and dark shades
Women prefer light shades. The reason for this is their increased perception of certain colors. Continue reading
Now we’ll create another section of the site’s layout, in which more products will be presented, and call it “Popular”. People are always looking for popular products that others have used.
Duplicate the layer (CTRL + J) and change the title, description and products of the “Trending” section. Create additional copies of the product layers and make a 3 by 2 lattice from popular products:
After creating most of the elements of visual impact, it’s time to gather information about visitors in case they are not ready to buy something right now. So that you can offer them something later. Continue reading
What do you need
To follow my actions, you will need some resources:
Photos from Unsplash;
Photos from StockSnap.io;
Font Source Sans Pro;
Font Source Serif Pro.
Definition of business goals
First you need to determine what the business goals of this work are. Start with the following questions:
What do we sell?
Who may be interested in purchasing our products?
Why should potential customers buy this from us? Continue reading