Who is your site primarily targeted at, men or women? Or maybe on those and others?
Bright and muted color schemes for the site
Men prefer bright colors, and women are muffled.
The experiment showed that, in general, men and women react equally to light and dark shades. But it turned out that women are more inclined to muted shades, and men – to bright ones.
As a rule, men like achromatic colors more than women. Achromatic colors are white, black and all shades of gray.
Light and dark shades
Women prefer light shades. The reason for this is their increased perception of certain colors. Continue reading
Now we’ll create another section of the site’s layout, in which more products will be presented, and call it “Popular”. People are always looking for popular products that others have used.
Duplicate the layer (CTRL + J) and change the title, description and products of the “Trending” section. Create additional copies of the product layers and make a 3 by 2 lattice from popular products:
After creating most of the elements of visual impact, it’s time to gather information about visitors in case they are not ready to buy something right now. So that you can offer them something later. Continue reading
It’s time to create a catchy title for your website layout design. Use the large and bold font Source Sans Pro and write a short title. I used Source Sans Pro (black color), size – 70, tracking – 160:
You have attracted the attention of the user, now you need to add a second message and a call to action. To keep the design consistent, I used Source Serif Pro (regular) font size 28 for the subtitle and second search button.
Pay attention to the indentation that I used. Always leave enough space around the elements so that they are better perceived and look more organized. If you look closely, you can see that the text layers are closer to each other. This is due to the law of distribution of Gestalt.
“In accordance with the law of distribution, the psd elements of the site layout that are next to each other seem to be grouped” Continue reading