How to choose the right color scheme for the site? (part 5)

Type 2 – Corporate sites and services
When creating a corporate resource, one goal is pursued – the promotion of goods or services.

Depending on what the purpose of your site is, the background color should be different.

Brand promotion
If you want to create a memorable image of the company, use different shades of the prevailing color or brand color for the background.

This is because color directly affects brand recognition (remember the example of Coca-Cola?) When you use different shades of color for your brand as a background, you enhance it and make it more memorable for customers. Continue reading →