Monthly Archives: October 2018
How to choose the right color scheme for the site? (part 1)
If I ask you to think about Coca-Cola, what will come to mind first? Most likely, a red Coca-Cola logo will pop up in your imagination:
It is quite difficult to think about this drink, and not associate it with red. Red is so strongly associated with the brand that it is as important as the famous drink itself.
Red in the color scheme carries two important messages:
Bright red labels stand out against the rest on soda-pop shelves.
Each color evokes certain emotions. When we see red, we have a subconscious level of a feeling of excitement, love and passion. It is these feelings that Coca-Cola wants to evoke with its drinks: Continue reading
How to choose the right color scheme for the site? (part 2)
Who is your site primarily targeted at, men or women? Or maybe on those and others?
Bright and muted color schemes for the site
Men prefer bright colors, and women are muffled.
The experiment showed that, in general, men and women react equally to light and dark shades. But it turned out that women are more inclined to muted shades, and men – to bright ones.
Achromatic colors
As a rule, men like achromatic colors more than women. Achromatic colors are white, black and all shades of gray.
Light and dark shades
Women prefer light shades. The reason for this is their increased perception of certain colors. Continue reading
