10 best tools and tips for choosing a color scheme for the site
The choice of color scheme for the site should not be carried out randomly. Particular attention should be paid to finding colors that match the niche, culture, branding and ideas of the business or person the site represents.
No matter what you do, you don’t need to end up with something like this:
It is clear that anyone who visits such a site will feel even more depressed simply by looking at this design.
Even if your projects are not so terrible, you still need to evaluate the entire project as a whole to see the mistakes that could be made when choosing a color.
For example, did you know that color has a strong effect on human emotions?
Numerous studies indicate that people make subconscious decisions about the purchase of goods in the first 90 seconds of viewing. And 90% of the decision is based only on color.
Have you ever wondered why the large inscriptions in the “Sale” stores are always painted red? This is because red is one of the few that can instantly attract a person’s attention.
And why do environmental organizations and real estate companies use green color in their branding? Because it represents growth, wealth, peace and health.
Understanding the psychology of colors plays an important role in the success of any site. Therefore, it is worth learning to use it in your interests when choosing a color scheme.
Tips for choosing the perfect color scheme
Here are a few points to consider when choosing a color scheme.
Make design more user-friendly for people with color blindness
Designers almost always forget about color blindness. When using colors in design, they often ignore how much this affects the concept of a business.
When Mark Zuckerberg developed Facebook, he used blue as the primary color of the user interface. It was the color that his eyes best perceive. Mark Zuckerberg suffers from color blindness.
Do not sacrifice the few for the majority. Make your projects accessible to all.
Rate your audience
The fact that a popular site uses a great combination of colors does not mean that you can use it for your own design. You must evaluate your audience.
If the site is aimed at an international audience, then you need to try to choose colors that correspond to different cultures and ethnic groups. For example, while in Western countries the black color represents luxury and courage, in Indian culture the same color symbolizes evil, negativity and lack of energy.
Find colors that represent the brand
The main goal of website design is to introduce a brand or convey a marketing message to visitors. So choose the colors that match your brand.
Now consider the best tools that you can use to choose the color scheme for website design.
1. Adobe Color CC
Best suited for advanced users.
This is a tool used by many professionals. It includes powerful features that you can use to create a color scheme.
This tool also includes many advanced settings and color rules, such as monochrome, complex color sets and triads, which makes it more suitable for advanced designers.
Best suited for beginners.
This is a quick color palette generator that you can use to instantly create a great color scheme for your site.
You can create beautiful color combinations even without experience. You can also study the color schemes created by other designers and copy them.
Best suited for web designers and designers.
After creating a color scheme, both in random and in manual mode, the tool allows you to learn more about each color in the palette, specifying which ones to use for selections and background images, etc. You can also see how colors will be combined with certain components of the user interface, such as buttons and tabs.
4. Material Color Tool
Best suited for UI developers.
This tool is specifically designed for UI developers. But you can also use it to create your own color palette, made in the style of Material, and designed for web applications or sites.
The color scheme generator is equipped with an intelligent preview mode that allows you to see how the selected colors will look in a real design. This helps save time spent on applying and viewing colors in real projects.
5. Color Safe
Best suited for beginners.
An interesting tool to help you create a color scheme that meets WCAG guidelines.