How to choose the right color scheme for the site? (part 5)
Type 2 – Corporate sites and services
When creating a corporate resource, one goal is pursued – the promotion of goods or services.
Depending on what the purpose of your site is, the background color should be different.
If you want to create a memorable image of the company, use different shades of the prevailing color or brand color for the background.
This is because color directly affects brand recognition (remember the example of Coca-Cola?) When you use different shades of color for your brand as a background, you enhance it and make it more memorable for customers.
If the prevailing color of your site is defiant, then using it as a background can adversely affect the perception of users. In such cases, use the shades with the lowest intensity:
If your goal is to draw attention to the service or portfolio with your work, use a white or neutral background color.
As with information resources, you don’t need to overload the site and distract users from the content you want to convey. Using a white or light background in the color scheme for the site, you will focus on the content:
Type 3 – Stylish and creative sites with lots of graphics
If you are going to create a site related to creativity (fashion, design, restaurant business, beauty, etc.), there are no restrictions for you.
For sites of this type, there are no rules for using background color. You can make the menu bar black to add drama. Or create a background using all the colors of the rainbow to cheer visitors to the resource:
Try to always adhere to one rule: never choose a background color that makes it difficult to read the text on it.
An ideal background color allows the content to stand out and blend harmoniously with the prevailing and auxiliary colors. The correct background color makes finding users on the site enjoyable.
If in doubt, use a white or light gray background. They may not be the most inspiring, but you will be sure that your content is clearly visible.
Conclusion and Summary
Do not be guided by personal preferences or intuition when choosing a color scheme for the site.
Use colors that your potential audience likes, and then the resource will sit in people’s memory for a long time. This will set you apart from the competition.
The choice of color palette should in no case be random. This is the set of actions you need to take:
Choose the correct prevailing color for the site;
Choose the right auxiliary colors for the prevailing color;
Select the appropriate background color.
Following the three recommendations described above, you can create a decent color scheme for your site, without even being a professional in design.