Top 10 Trends in Web Design for E-Commerce in 2016
10. Great backgrounds
Large photographs and videos in the background became a trend for e-commerce sites in 2015. This helps brands to tell their story, and also allows you to draw attention to a specific product or service:
It is best to create a personalized background for each unique client in accordance with his preferences.
9. Sell images, not text
Currently, most people are overloaded with information from various sources. Now customers have begun to pay more attention to photographs, as they do not have time to read. Thus, the first reaction of the client and his emotions while viewing a commercial site are the main signal to make a purchase. This is especially important when designing an online store for the fashion and souvenir industry.
8. Long scroll areas
This has been a trend for a long time, and thanks to mobile devices, almost everyone is used to long scrollable areas. It may be difficult to control through clicks on a mobile device, but scrolling has become familiar:
This method is especially suitable for sites that want to lead users through a story with a closer interaction. This does not mean that you cannot create multi-page navigation, just the scrolling area is divided into clear sections.
7. Dynamic product search
The selling design of an online store is not conceivable without this functionality. It helps customers quickly browse the site and not be distracted by loading each individual page from the search results.
6. Motion animation
This is one of the latest design industry trends for e-commerce sites. A beautiful and non-standard product demonstration with the help of motion animation causes a lot of emotions and impressions for customers. This is important for industries where most purchases are emotional (for example, fashion, gift shops, jewelry, etc.):
5. Familiar user interface design structure
Nowadays, when people face dozens of different interfaces every day, it becomes clear that you don’t need to amaze users with the new interface every time, and every time to puzzle them.
Therefore, most specialists try to use common interface templates when developing the design of the online store, which will allow you to create sites that will be understandable to most users. This helps to optimize the sales process and greatly simplify navigation.
4. Card layouts
Card layout is one of the most popular design templates for e-commerce sites today. Cards are a way of organizing various topics or products so that the site design is pleasing to the eye, but the site itself is easy to use.
Another of the most important advantages of card layouts is that they are simple to make adaptive:
Dividing content into cards simplifies navigation and increases the convenience of web design of the online store. In addition, it allows you to highlight some topics. That is why it is so popular on e-commerce sites. Such a layout can be used to draw the attention of users to a new collection or create a banner card with sales, which can be integrated into the list of products or categories.
3. Material Design
This is a visual language and a general design philosophy that was born in the “bowels” of Google last year. Although this style has only recently become minimally streamlined and truly understood by both users and designers. As part of the active promotion of this direction, its creators initiated changes even in the gaming industry:
Although it may seem that Material Design is a minimalistic design style, it uses the effects of shadow, the concept of movement and depth, which allows you to create beautiful interfaces that are understandable to end users.
2. Flat design
Flat design is still popular. It is constantly being improved to meet the requirements of modern users:
The flat design takes a minimalist approach that emphasizes usability. And this is the main goal of any online store selling design.
1. Responsive design
Currently, this feature is required for any online store! It is important that the design of your site is not only adapted for mobile devices, but also correctly displayed on any device. This is due to the fact that recently there has been a tendency to make online purchases using high-resolution devices, such as televisions:
In modern conditions, due to the proliferation of various mobile devices, customers can start browsing the site at lunchtime and end it on the way home.