Create a shop theme for handmade products in Photoshop (part 1)
What do you need
To follow my actions, you will need some resources:
Photos from Unsplash;
Photos from StockSnap.io;
Font Source Sans Pro;
Font Source Serif Pro.
Definition of business goals
First you need to determine what the business goals of this work are. Start with the following questions:
What do we sell?
Who may be interested in purchasing our products?
Why should potential customers buy this from us?
For this tutorial on creating psd site layouts, I decided to focus on the image and the active use of empty space to create a feeling of freedom and clarity. I want the design to look stylish and appeal to people who care about their image.
Before we go into Adobe Photoshop and start creating visual elements, let’s decide on the main colors, styles and general direction.
Start by collecting the images you want to place on your sketch and defining a color palette:
gomoodboard.com is a very easy to use tool.
Next, we will create the color scheme of the design for the site layout in Photoshop. It should be relevant to your brand and reach the target audience. To do this, you can use a color palette generator such as Adobe Color CC (formerly Kuler). This will save time when choosing colors.
Download the image from your draft and see what colors will be generated for it. Adjust the palette and save the colors for future use:
Adobe Color CC allows you to create a color palette based on the image.
We opt for the Source Pro font family, including sans and serif font versions. Their combination will provide a sense of balance and expressiveness of the headings.
Before proceeding to the design of the site layout, we will deal with some technical issues regarding Adobe Photoshop.
Open Adobe Photoshop and create a new document (Ctrl + N). Determine the size of the document that will suit your needs. In my case, it is 1400 by 3564 px.
After that, set the guides so that the layout has enough free space and looks balanced. Installing the guides will ensure accuracy and help determine the width of the site. Go to View> New Guide … and set the guide. Usually, as a starting point, I select 1000 pixels and add a few guides perpendicular to it so that there is enough free space on the canvas.
Note: The following vertical guides are used in this manual: 200, 500, 550, 700, 850, 900, and 1200 px.
Greeting new customers
We will begin to develop the design of the store’s website layout by creating an upper area that will attract the attention of visitors and give them a brief idea of what this website is about.
Create a new layer group called “Navigation” and set a new horizontal guideline at 130 px. It will house the logo, along with navigation links and a search bar. Place the logo on the left. If you don’t have a logo, create a rectangle shape and place the text in it:
Now place the navigation elements as plain text. At the planning stage, you need to determine what needs to be included in the navigation bar. Using the Horizontal Text Tool (T), add link headers and place them next to the logo, leaving enough space between them:
In the site layout, the search bar should be visible and accessible, so place it on the right in the main top navigation bar. To create it, use the Rectangle tools (U) and the Horizontal Text tool (T). Pay attention to what colors on the basis of the image we have selected in Adobe Color CC:
Now it’s time to add an expressive image that should attract the attention of the visitor. Most often, high-quality images with clear focus are used for this. That allows you to impose text and interface elements on them. We will do the same.
Using the Rectangle Tool (U), create a 1400 by 700 px rectangle (any color) and place it right below the top navigation bar. Remember the horizontal guideline at 130px? She is for this figure. Then drag the selected image and place it above the rectangle layer.
After that, while holding down the Alt key and the mouse button, move the cursor over the image layer until a small arrow appears, pointing down. Then release the left mouse button to create a clipping mask. The image in the site layout will be visible only within the rectangle.
Press Ctrl + T to resize the photo. While holding down the Shift key, resize it proportionally:
To attract the user’s attention to the horizontal central part of the photo, add a gradient from transparent to black at the bottom.