Type 2 – Corporate sites and services
When creating a corporate resource, one goal is pursued – the promotion of goods or services.
Depending on what the purpose of your site is, the background color should be different.
If you want to create a memorable image of the company, use different shades of the prevailing color or brand color for the background.
This is because color directly affects brand recognition (remember the example of Coca-Cola?) When you use different shades of color for your brand as a background, you enhance it and make it more memorable for customers. Continue reading
Who is your site primarily targeted at, men or women? Or maybe on those and others?
Bright and muted color schemes for the site
Men prefer bright colors, and women are muffled.
The experiment showed that, in general, men and women react equally to light and dark shades. But it turned out that women are more inclined to muted shades, and men – to bright ones.
As a rule, men like achromatic colors more than women. Achromatic colors are white, black and all shades of gray.
Light and dark shades
Women prefer light shades. The reason for this is their increased perception of certain colors. Continue reading
The choice of color scheme for the site should not be carried out randomly. Particular attention should be paid to finding colors that match the niche, culture, branding and ideas of the business or person the site represents.
No matter what you do, you don’t need to end up with something like this:
It is clear that anyone who visits such a site will feel even more depressed simply by looking at this design.
Even if your projects are not so terrible, you still need to evaluate the entire project as a whole to see the mistakes that could be made when choosing a color.
For example, did you know that color has a strong effect on human emotions? Continue reading