New Scrolling Rules in Web Design

Why scrolling is reborn
Since there have been more mobile users than desktop users, designers have begun to adapt. As scrolling becomes more and more popular: the smaller the screen, the longer the scrolling.

But there are other factors. High-speed Internet has become available everywhere, which makes scrolling a quick way to get information, compared to switching between pages.

The growing popularity of social networks also contributes to the development of this approach: scrolling naturally corresponds to the needs of the audience.

A long scroll has evolved along with the card design. Combined, they provide users with an endless stream of content. Continue reading →