How to choose the right color scheme for the site? (part 2)

Who is your site primarily targeted at, men or women? Or maybe on those and others?
Bright and muted color schemes for the site
Men prefer bright colors, and women are muffled.

The experiment showed that, in general, men and women react equally to light and dark shades. But it turned out that women are more inclined to muted shades, and men – to bright ones.

Achromatic colors

As a rule, men like achromatic colors more than women. Achromatic colors are white, black and all shades of gray.

Light and dark shades

Women prefer light shades. The reason for this is their increased perception of certain colors. Continue reading →