1) The design of the home page clearly answers the question “Who am I?”, “What am I offering?” And / or “What can the user do here?”
If you represent a well-known brand (for example, Coca-Cola), you may get away with a lack of a description of who you are and what you do. But most companies must answer these questions so that every visitor knows that he is in the “right place”. If users within a few seconds can not understand what you are doing, for a long time they will not linger.
2) Resonance with the target audience
The main page should speak to the target audience in its language. The best website designs examples avoid “corporate abracadabra” and eliminate all unnecessary and distracting. Continue reading