How to choose the right color scheme for the site? (part 1)

If I ask you to think about Coca-Cola, what will come to mind first? Most likely, a red Coca-Cola logo will pop up in your imagination:
It is quite difficult to think about this drink, and not associate it with red. Red is so strongly associated with the brand that it is as important as the famous drink itself.
Red in the color scheme carries two important messages:

Bright red labels stand out against the rest on soda-pop shelves.
Each color evokes certain emotions. When we see red, we have a subconscious level of a feeling of excitement, love and passion. It is these feelings that Coca-Cola wants to evoke with its drinks: Continue reading →