Type 2 – Corporate sites and services
When creating a corporate resource, one goal is pursued – the promotion of goods or services.
Depending on what the purpose of your site is, the background color should be different.
If you want to create a memorable image of the company, use different shades of the prevailing color or brand color for the background.
This is because color directly affects brand recognition (remember the example of Coca-Cola?) When you use different shades of color for your brand as a background, you enhance it and make it more memorable for customers. Continue reading
If so, then you have some experience, and you know that the selection of color schemes is not easy.
The color should be calm enough so that you can stay in the room for hours and the color does not put pressure on you. At the same time, you do not want the color to be boring, and the room looks like a hospital room.
Choosing a background color for your site is not much different than choosing a paint for your room!
How to choose the background color
If you choose paint for a modern clothing store and for a country house, would you choose the same color?
Obviously not. These two rooms serve for different purposes. Continue reading
Step 2. In the upper left side you will see a rectangle with the following color schemes:
Choose a color scheme
Experiment with different color schemes to see which one is right for you. All colors offered by the program are well combined with each other. Continue reading
If I ask you to think about Coca-Cola, what will come to mind first? Most likely, a red Coca-Cola logo will pop up in your imagination:
It is quite difficult to think about this drink, and not associate it with red. Red is so strongly associated with the brand that it is as important as the famous drink itself.
Red in the color scheme carries two important messages:
Bright red labels stand out against the rest on soda-pop shelves.
Each color evokes certain emotions. When we see red, we have a subconscious level of a feeling of excitement, love and passion. It is these feelings that Coca-Cola wants to evoke with its drinks: Continue reading
Who is your site primarily targeted at, men or women? Or maybe on those and others?
Bright and muted color schemes for the site
Men prefer bright colors, and women are muffled.
The experiment showed that, in general, men and women react equally to light and dark shades. But it turned out that women are more inclined to muted shades, and men – to bright ones.
As a rule, men like achromatic colors more than women. Achromatic colors are white, black and all shades of gray.
Light and dark shades
Women prefer light shades. The reason for this is their increased perception of certain colors. Continue reading